Visual Identity

Category

Visual Identity

Advice for building stand out visuals and applying them consistently.

The Latest
A Quick-Start Guide To Choosing Your Brand Colours

We discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.

April 26, 2022

Visual Identity
A Quick-Start Guide To Choosing Your Brand Colours
We discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.
April 26, 2022
Brand Strategy
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
April 4, 2022
Brand Strategy
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
March 8, 2022
Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
March 1, 2022
Brand Strategy
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
January 31, 2022
Brand Strategy
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
November 29, 2021
Business
How to Choose Your Branding Team
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.
November 8, 2021
Business
How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.
November 8, 2021
Brand Strategy
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
November 8, 2021
Brand Strategy
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
October 11, 2021
Brand Experience
Brands We Love: Up
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.
July 13, 2020
Business
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
April 20, 2020
Business
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
March 23, 2020
Brand Experience
Your Summer Reading List
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
December 2, 2019
Brand Experience
Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
November 18, 2019
Brand Experience
This is How You Build Trust Online
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.
March 11, 2019
Business
Branding your business: when to splurge & when to save
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.
January 28, 2019
Brand Experience
11 Surefire Ways to Stand Out in a Competitive Market
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.
July 16, 2018
Visual Identity
How to Find and Curate Eye-Catching Website Photos
If you’ve ever wondered how to find stock photos that look like they ‘belong’ together, keep on reading to learn our 5 step system.
July 2, 2018
Brand Experience
9 Essential Tips For Creative & Effective Packaging Design
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.
February 2, 2017
Visual Identity
Style guides: The Secret to a Memorable Brand
Here's why we think every business should have a style guide, brand bible or graphic standards manual.
February 17, 2016
Business
Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.
January 19, 2016
Visual Identity
The Best Sites to Find Free Stock Photography Online
The best sites for free stock photos in one spot, so you can access high quality images without paying a cent.
January 12, 2016
Visual Identity
Vector or Raster, PNG or EPS? How to Choose the Right File Format
What's so great about taking it to the next level? Bigger doesn't mean better, or more successful.
December 16, 2015
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